Timeline
Some of the most important moments in our history.
2014
Nicola Morales, an innovative-minded entrepreneur and cyclist frustrated by his lack of energy during his bike rides, begins to ponder how to have more energy and avoid feeling drained.
Driven by his intuition and unable to find a specific tool on the market, Nicola starts studying the possibility of creating a tool for muscle strength training. His goal was simple: to help cyclists of all levels improve their performance.
These images are a testament to that period and tells the story, better than words can, of the inventiveness and perseverance of a man determined to make his dream a reality. If we are here today, it is thanks to that spark of ten years ago, which Nicola has kept alive without stopping.
2015
After about a year of intensive research and study, Nicola handcrafts the first prototype. This process involved the design and manual creation of specific components, with meticulous attention to detail and functionality.
The vision took shape: the creation of the first prototype, alongside the filing of the first patent, marked a turning point in the history of SKE. Combining technical innovation with masterful craftsmanship, it laid the foundation for the future development of this incredible tool.
2016
Production and sales of the first version of the tool began, and it was an immediate success with early adopters loving it.
In early 2017, Nicola met Marco Fornasier, an engineer with extensive experience in developing innovative, high-tech sports products. Thanks also to Marco's valuable advice, the tool was further developed with added electronics, leading to the version that would be sold for the next five years by the end of 2017.
2019
A second patent is filed, which will later be extended internationally.
The patents focus on the innovative technological aspects of the SKE: a system of variable ratio mechanical levers, combined with an adjustable and electronically controllable braking system. This design allows for exercises to be performed with varying execution speeds and resistance levels as desired, achieving maximum loads while preventing both the risk of overload injuries and the typical joint and muscle pains associated with weight training.
The patents of SKE are a testament to our commitment to developing innovative and high-quality products to improve people's well-being through effective and safe training solutions.
2023 Q1
Founded in 2023 as an Innovative Startup, Felion builds on the product originally conceived in 2014 by Nicola Morales and sold to numerous enthusiastic customers over several years.
Guided by Marco Fornasier, the idea is to take a leap forward in quality by bringing together a team of experts with diverse skills to redesign the product, industrialize it, and bring it to the global market under a new brand.
The road is long, but our vision is clear and ambitious: to offer a new way to train strength that balances intensity and safety.
2023 Q4
The evolution of the tool conceived by Nicola Morales led to the birth of SKE as Felion's first innovative product.
The name SKE stands for Smart Kinetic Energy and embodies the core idea behind the product: combining effective strength training that boosts energy levels and engages the whole body, with advanced technology for tracking results.
SKE is equipped with sensors and smart devices that monitor movements and load applied by the user, providing real-time feedback to help improve technique and optimize workouts: a synthesis between smart technology and strength training based on the control of movement kinetics!
2024 Q1
During these first months of the year, we are focusing on a significant redesign of SKE. While the product initially designed by Nicola was already effective, we aim to further optimize the production process to make it more efficient.
From a handcrafted approach that gave life to the original product, we are now taking a leap forward to emphasize the value of Made in Italy in terms of aesthetics, with a view to marketing on a global scale.
This redesign commitment is part of a broader strategy to market a full range of products and accessories over the next 5 years.
ROADMAP
What we are going to do!
2024
Following successful prototyping, testing, and positive user feedback, SKE is now entering a critical phase of industrialization for market development and dissemination. Large-scale production will enable Felion to meet the growing demand and expand into new markets..
2025 Q1
The hydraulic-mechanical version of SKE, scheduled for launch in the new 2025/26 range, represents a significant evolution of the product. This version will be available in several variants, including economical, professional, lightweight, and portable models, designed to suit diverse user needs.
2025 Q2
In the second quarter of 2025, Felion will launch the hydraulic-electronic version of SKE, part of the new 2025/26 product range. This version, designed for both professional and home use, stands out for its advanced features and versatility.
2026
The electric version of SKE will incorporate advanced motion control techniques, highlighting innovation and cutting-edge technology in strength training.
2027
The medical-therapeutic version of SKE, included in Felion's new 2027 product range, represents a significant innovation in rehabilitation and physical therapy equipment. This specific version is designed to meet the needs of the medical and therapeutic sector, offering effective solutions for patient rehabilitation and physical condition improvement.
2028
The E-AI version of SKE, enriched with artificial intelligence, represents a qualitative leap in the training experience offered by Felion. This version, equipped with advanced firmware and software, will be designed for easy integration with various operating systems, making it accessible even to inexperienced users.
Artificial intelligence algorithms will be used to create customized training programs, adapting to the specific needs of each individual. In addition, the electric versions of SKE will incorporate advanced motion control techniques, offering a highly sophisticated and interactive training experience.
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